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The History About UGG Sheepskin

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The luxury and comfort of UGG Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for Cheap UGG Boots. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG Australia reached beyond the beaches of California to New York City and beyond.
Deckers Outdoor Corporation acquired UGG Ultra Boots in 1995.By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.
In 2003, UGG Classic Cardy Boots was named Footwear News "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From that moment on, sheepskin footwear would be seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.

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